Year
2025
Service
Packaging Design
3D Animation
Client
NeuraTech
Duration
4 WEEK
Goal
The Miami Vibe beverage line required a fresh packaging solution that would communicate youth energy, summer vibes, and instant refreshment. The goal was to create a brand identity that would immediately stand out in the market and connect with its target audience — primarily young and active consumers.
Research & Approach
We explored current packaging trends in the beverage industry, focusing on design elements that resonate most with younger audiences. The strategy was built around bold colors, playful illustrated characters, and minimalistic text blocks to convey a lively and dynamic brand voice.
Design Development
Each flavor was assigned its own vibrant color palette (green – lime, yellow – banana, blue/red – strawberry). The illustrated characters in the center represent freedom, youth culture, and motion. Complementary fruit elements and playful compositions enhanced the packaging with a fresh and summery aesthetic.
Result & Impact
The final packaging achieved a youthful, memorable, and refreshing look. Miami Vibe beverages stood out on the shelves thanks to their bold colors and unique character-driven design. Each flavor gained a distinct identity, while the overall visual language created consistency across the product line — strengthening the brand’s market positioning.
