Year
2025
Service
VFX Animation
Packaging Design
Client
BariBeri
Duration
3 WEEK
Goal
This project combined two key components — a new product packaging design and a motion visualization based on it, created specifically for marketing purposes. The brand aimed to launch a new premium line, requiring a modern, impressive look and an emotional connection through an advertising video. The challenge was not only to meet the requirements of different platforms but also to ensure that the design and animation deeply complemented each other.
Research & Approach
The packaging design was developed through various experiments, combining printing surfaces, structures, and color schemes. At the animation stage, a styleframe concept was created first, followed by a motion script featuring inside-out reveal effects, dynamic rotations, and lighting-based visual solutions. Special shine effects, dust particles, slow motion, and visual highlights were used to emphasize the product’s features.
Design & Animation Development
The packaging design went through multiple tests, exploring different printing textures, structures, and color combinations. For the animation, we began with a styleframe concept, then crafted a motion sequence with inside-out reveal effects, dynamic rotations, and creative lighting. Additional elements like special gleam effects, particle dust, slow-motion shots, and visual highlights were integrated to enhance the product’s presentation.
Result & Impact
The final deliverables — the newly designed packaging and its emotionally engaging, technically detailed animation — were used both at points of sale and in online advertising. As a result, the brand achieved a unified visual language that elevated its market perception while emphasizing quality, innovation, and trustworthiness. It became a clear example of how design and motion can work together towards a single goal — strengthening the brand.