Year
2025
Service
Logo Design
3D Animation
Client
SENTIQ NGO
Duration
2 WEEK
Goal
At the core of this project was building a new brand identity — from logo design to its 3D animation. The client wanted to present their innovative services in a modern, trustworthy, and technologically advanced way. The task was to create a simple, memorable logo that matched the nature of the industry and then transform it into a 3D animation for use across various marketing platforms. The challenge lay in balancing aesthetic simplicity with technical complexity of motion, without compromising the brand’s clean visual style.
Research and Approach
We began with an industry analysis to understand competitors’ branding patterns and differentiating elements. During the logo design stage, we followed the principles of minimalism, aiming to combine symbolic and typographic elements into a cohesive structure. The resulting logo was both recognizable and technically adaptable for 3D animation. Based on this, we developed an animation script designed not just to add movement, but to convey emotion — gradual reveal, introduction of light, sound integration, and the progressive completion of the logo.
Design and Animation Development
After finalizing the logo design, we moved on to its 3D animation. A model was created with reflective surfaces, precise symmetry, and technically prepared layers. The motion dynamics were built to highlight the logo’s formation process, featuring particle effects, smooth transformations, and a montage that conveyed a sense of timing. The final export included realistic light reflections, making the visual both captivating and professional. The animation was produced in formats suitable for use on the website, in promotional videos, and in the brand’s internal communication materials.
Result and Impact
The project resulted in a strong, memorable brand mark brought to life through motion. The animation complemented the clean design of the logo, adding energy, movement, and a sense of presence. The client used the final material in company presentations, on the website, and across social media platforms, ensuring a consistent and high-quality visual presence at every touchpoint. This project demonstrated how a symbol can be animated without losing its core message.